Hand & Stone Massage & Facial Spas announced as Title Sponsor of New Women’s Philadelphia Triathlon
Trevose, PA – Hand & Stone Massage and Facial Spas has agreed to lend its name to the new Women’s Philadelphia Triathlon. “This is the perfect fit for our brand,” said Todd Leff, President and CEO of Hand & Stone, “from the restorative powers of massage to our focus on women and empowerment, to our 2018 initiative designed to get our team of franchisees and their employees more active, we are thrilled that the 55 Philadelphia area spas have joined us and DelMoSports to partner on such a ground-breaking event.”
The Inaugural Hand and Stone Women’s Philadelphia Triathlon is unlike any other triathlon on the East Coast. The event is scheduled for July 8 and is an all-women’s sprint triathlon that will feature a 400-meter swim in the Kelly Outdoor Pool, 9-mile bike ride on closed roads, and a scenic 5K run through Fairmount Park.
"The Hand and Stone Women's Philadelphia Triathlon has gained national recognition as one of the largest all-women triathlons in the country in only its first year. We're excited to share the initiatives of health and wellness with our title sponsor Hand & Stone," said Stephen Del Monte, Founder and CEO of DelMoSports, Inc., organizer of the Women’s PHL-TRI event. Registration for the event opened on January 17 and is already close to capacity.
The decision to be title sponsor of the Women’s PHL-TRI is particularly timely for Hand & Stone which is currently piloting a new Restorative Stretch service. “A proven benefit of massage is how it helps the body recover from activity. Many triathletes include massage in their training and recovery process and it is great to align the Hand & Stone brand with this event,” noted Nathan Nordstrom. Hand and Stone’s Director of Massage Therapy. The new service combines the restorative powers of stretch with the relaxation powers of massage. The result is improved flexibility and relief from nagging aches and pains. The company plans to roll out the new service nationwide in time for the July event.
“Events like this encourage women who may have reservations about participating in a traditional race by eliminating barriers,” says Del Monte. The Philadelphia area Hand & Stone Spas are teaming up with the Company and its 55 area Hand & Stone spas on the sponsorship and are forming a team to participate in the race. “It’s great that our area franchisees and staff have embraced this. As a regular on the triathlon circuit, I can speak to what a feeling of accomplishment there is after competing and I am glad we’ll give others the chance to set and achieve new health and wellness goals,” said Leff.
ABOUT HAND & STONE
Hand & Stone is a 350+ unit massage and facial spa franchise with a mission to bring massage and facial services to the masses. Launched in 2004 by a passionate physical therapist, John Marco and now led by franchise veteran Todd Leff, Hand & Stone now has locations in 28 states and Canada. For more information on Hand & Stone, visit www.handandstone.com.
DelMoSports, LLC is a boutique race company founded in 2004, specializing in elite destination events along the southern New Jersey shore and Delaware. Their unique and award-winning events include IRONMAN 70.3 Atlantic City, the Atlantic City Triathlon, Tri the Wildwoods Triathlon, and Escape the Cape Triathlon and Open Water Swim Classic, which was voted the Best Triathlon in the Mid-Atlantic and Northeast Regions by Competitor and the Crest Best Run Fest in Wildwood Crest, NJ. Known for high quality, athlete-centered productions with an emphasis on community involvement, DelMoSports events provide challenging courses, spectacular scenery and amazing vacation opportunities for athletes and their families. www.delmosports.com. For media contact, please email Rachel Leal Rachel@delmosports.com or call 609-849-8908
For more on the race visit http://delmosports.com/events/womens-philadelphia-triathlon#intro.