About the Facial, Massage
and Spa Industry

More people than ever are prioritizing wellness and seeking out options for self-care. Once thought of as an amenity for the wealthy or only for females customers, clients seeking skincare, massage and spa treatment services a more diversified than ever before.

Massage, skincare & spa industry by the numbers

The self-care industry has experienced significant growth across North America, and it’s not slowing down any time soon.

Americans between 16-24 spend over $200 on health and wellness per month (U.S. Bureau of Labor Statistics)
The massage therapy industry is expected to reach $21.6 billion in revenue in 2024.
The U.S. spa industry is expected to grow at a CAGR of 11.3% through 2030.
The skincare treatment market is valued at nearly $21 billion as of 2024. With estimated growth projected at 5.4% YOY, it is expected to reach over $35 billion in 10 years.
Nearly half of all massage consumers in 2023 got their last massage for health reasons. (American Massage Therapy Association)
22% of those massages occur at massage franchises.

$21.6B

Revenue in 2024

11.3%

CAGR through 2030

5.4%

Estimated growth year over year

Why franchise with Hand & Stone

At Hand & Stone, our focus on providing premium, personalized spa services makes us uniquely positioned to take advantage of these strong wellness industry trends. Our commitment to advanced wellness activates the power of ritual for everyone – a mindset that can help continually grow your business venture.

Our franchisees enjoy five differentiated revenue streams, with monthly memberships, non-member services, service upgrades, skincare retail, and gift cards all making up their gross sales. Our membership model allows for predictable and recurring cash flow, and happy members lead to new customer referrals. Hand & Stone franchisees create lasting relationships with the community that make everyone healthier and happier.

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Become an owner

The data is clear – the skincare, massage and spa industry is booming, and it’s a great time to begin your franchising journey. Fill out our online inquiry form. We’re looking forward to meeting you!

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Why Hand & Stone

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