How Hand & Stone Approaches Smart Franchise Growth with Kristie Kalinowski

Hand & Stone Vice President of Franchise Development Kristie Kalinowski joined The Business Growth Show Podcast from Fordify to talk about what disciplined franchise growth looks like. A Certified Franchise Executive whose career includes Primrose Schools and Sylvan Learning, Kristie shares how Hand & Stone evaluates markets and candidates to build a stronger system with every new location.

Key takeaways:

• The best development decisions sometimes mean walking away from an opportunity
• Understanding a candidate’s “why” is key to long-term franchisee success
• Roughly 70 percent of Hand & Stone’s system is multi-unit owned, and single-unit owners can qualify too
• Owners don’t need a spa background, thanks to hands-on training and ongoing support
• Scaling successfully depends on teaching owners and teams “how to be Hand & Stone”

Listen to the full episode on The Business Growth Show Podcast.

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