Where Wellbeing Becomes a Business Worth Owning
Hand & Stone Massage and Facial Spa is one of the fastest-growing massage and facial spa franchises in North America. Our membership-based model gives clients consistent access to professional massage and facial services at an accessible price point.
According to the Global Wellness Institute, Americans now spend more than $6,000 per person annually on wellness, and consumers increasingly treat massage and skincare as part of their regular routine rather than an occasional splurge. Hand & Stone is built to meet that demand.
Hand & Stone sets the standard
with an industry-leading average unit volume of $1.35 million.*
Become an owner
With more people prioritizing self-care than ever before, the $2.1 trillion wellness industry is a smart investment.
$1.35M
Average Annual Gross Sales*
$356K
Average Annual Facial Sales*
$807K
Average Annual Massage Sales*
650+
Existing Locations
20 years
of consecutive growth
* More information can be found under Item 19 of our franchise disclosure document (FDD). *
The Hand & Stone Difference
By targeting the middle market, Hand & Stone franchisees tap into a broad, underserved audience of everyday consumers who are looking for high-quality, affordable wellness services they can build into their routine. That is a much larger addressable market than luxury-only concepts, and it is one that continues to grow.
What sets the model apart:
- Accessible price point that drives consistent demand across a wide and loyal client base
- Membership-driven revenue that creates predictable, recurring income rather than relying on one-time transactions
- Multiple revenue streams including memberships, non-member services, retail, service upgrades, and gift cards
- Strategic partnerships with Dermalogica and IMAGE Skincare that position Hand & Stone as the go-to destination for advanced skincare services
Recognized for exponential growth
Behind every Hand & Stone franchisee is a proven system and a dedicated team built to help you succeed.
From real estate and build-out to marketing and day-to-day operations, our in-house teams provide consistent support throughout your ownership journey.
Hand & Stone is a member of the International Franchise Association, VetFran, and the U.S. Small Business Administration.
Own a Hand & Stone Franchise
Massage franchise ownership with Hand & Stone is within your reach. To begin your franchising journey, fill out our online inquiry form. We’re looking forward to meeting you!
