Hand & Stone continues to outperform competitors in growth, guest sentiment, and franchisee satisfaction. For entrepreneurs exploring spa franchise opportunities, few opportunities combine profitability, purpose, and scalability like Hand & Stone.
Here are four reasons why we stand out as a leading spa franchise opportunity, and why more entrepreneurs are joining our growing national network.
1. A Proven Path to Growth and Stability
Consistency is key in any franchise system. Named one of Entrepreneur’s 2025 Fastest-Growing Franchises, the brand achieved a 17.2% unit growth increase in just three years and secured a coveted spot on the Franchise Times Top 400 for consistent performance and expansion.
Through the brand’s Founding Members Program, franchisees can begin selling memberships before their spa even opens, creating excitement in the community and establishing momentum from day one.
This structure helps new owners build loyalty early while maintaining steady income over time. With an average unit volume (AUV) of over $1.4 million, Hand & Stone franchise ownership offers entrepreneurs a clear path to growth and long-term stability.
2. Accessible Investment with Premium Appeal
Luxury and accessibility rarely go hand in hand, but Hand & Stone has mastered that balance. Backed by an experienced Design and Construction Team, every spa is intentionally designed for operational efficiency, cost savings, and aesthetic appeal.
That same thoughtful approach extends beyond build-out. The brand’s Service & Product Committee — a collaborative group of franchisees and corporate team members led by Chief Concept Officer Lisa Rossmann, CFE — evaluates and approves new wellness innovations to ensure every Hand & Stone spa continues to deliver premium, on-trend experiences that drive guest loyalty and revenue growth.
Franchise owners benefit from a scalable model that delivers both sophistication and strong returns, making Hand & Stone a leading spa franchise opportunity for investors who value both smart business and a welcoming, high-end environment.
3. Esthetics Leadership That Drives Growth
Another reason Hand & Stone has become a top wellness franchise is its industry leadership in esthetics. As the #1 provider of facials in the worldwide spa franchise category, the brand offers franchisees a competitive edge that few others can match.
Through partnerships with leading skincare brands like Dermalogica®, Image Skincare, and ClarityRX, franchisees can deliver in-demand treatments like DiamondGlow, NuFACE, and LED therapy. These services not only elevate the guest experience but also contribute to the brand’s strong AUVs — a major advantage for entrepreneurs seeking a leading spa franchise to own with real financial upside.
Hand & Stone’s focus on esthetics also positions the brand at the intersection of two thriving industries: wellness and skincare. That dual emphasis keeps franchisees relevant and adaptable as consumer demand for self-care continues to grow.
4. Comprehensive Support from an Experienced Team
Launching a massage therapy franchise can feel daunting, but not with Hand & Stone. Every new franchisee is supported by a dedicated team of experts, including a Pre-Opening Project Coordinator, Project Architect, Director of Construction, and Franchise Business Consultant.
The brand’s recruiting and training programs also help owners attract and retain licensed massage therapists and estheticians — the people who make the Hand & Stone franchise ownership experience truly exceptional. With partnerships with top massage therapy schools and esthetics programs across the country, Hand & Stone helps franchisees build talented, motivated teams who embody the brand’s commitment to care.
Own a Piece of One of Today’s Leading Spa Franchises
Hand & Stone offers one of the most rewarding opportunities in the wellness market.
If you’re ready to invest in yourself and your community, fill out our inquiry form today to learn more about becoming part of the Hand & Stone franchise system.
