The annual Multi-Unit Franchising Conference is designed for the best and brightest in multi-unit franchising. Our CEO, John Teza, is a 20-year franchise veteran that cannot speak more highly of the event and the team that puts it on, Franchise Update Media. After attending our first MUFC in August 2021 and signing a 3-unit deal with experienced franchisees, the Hand & Stone Franchise Development Team was ready to come back for more!
At the beginning of 2022, we started planning our return to the 21st Multi-Unit Franchising Conference in Las Vegas. We began by recapping what we did in August, how we can build on our successes, and who to bring to represent our brand. This would be our recipe for success.
If you attended either of the last two MUFC, then you know how much of our skincare giveaways are a big hit! Once the conference floor doors open, attendees are surrounding our booth asking about our products and their role in our five-revenue stream business model. Our two amazing skincare partners, ClarityRX and Dermalogica, are always happy to gift us some of their staples to speak about their brands and our partnerships to attendees. This year, we decided to reach out to two of our other awesome partners, Therabody and NuFACE. Our booth visitors were able to enter a giveaway of one Elite Theragun and one NuFACE device, which are both used in our spa services every day. At the end of the event, we picked our winners, who were so excited, and shipped the prizes to them!
