Recognition Spotlights Leading Massage & Skincare Franchise for Practices in Enhancing Franchise and Customer Experience
PHILADELPHIA — Hand & Stone Massage and Facial Spa (Hand & Stone) has been awarded the 2025 Franchise Customer Experience Certification, a prestigious recognition administered by the Franchise Customer Experience Institute. This certification is given to franchise brands that demonstrate superior practices, leading to enhanced franchise profitability through exceptional franchise and customer experiences.
Hand & Stone underwent a comprehensive evaluation process, which included an independent review of 32 key practices, telephone interviews with franchisees and consumers, and analysis of third-party data. The assessment highlighted Hand & Stone’s commitment to creating value for both franchisees and consumers, validating the brand’s effective practices, strong unit economics, and dedication to ongoing improvement.
As a certified brand, Hand & Stone now has access to a wealth of exclusive resources from the Franchise Customer Experience Institute, including industry-leading tools and research materials that support franchise growth, customer satisfaction, and long-term profitability.
“Being recognized with the Franchise Customer Experience Certification is a testament to our commitment to apply best-in-class practices to enhance both franchisee performance and guest satisfaction,” said Jennifer Durham, Chief Development Officer at Hand & Stone. “We take immense pride in fostering an environment where our franchisees can thrive, and our guests can experience unparalleled service. As we continue to grow and expand our footprint, we are dedicated to welcoming new franchisees who share our vision of bringing high-quality wellness services to more communities.”
The Hand & Stone franchise opportunity is well-matched for motivated, business-minded individuals passionate about wellness and exceptional customer service. Ideal candidates are hands-on owner-operators who will run the spa day to day, or engaged leaders who hire spa managers and work on the business but not in it.
For multi-unit operators attending the Multi-Unit Franchising Conference in Las Vegas, Hand & Stone’s executive team and franchise development team will be on-site, connecting with potential candidates. Interested business owners can visit Hand & Stone at booth #2114 to learn more about the opportunity to franchise with an award-winning concept.
The brand is specifically looking to target multi-unit operators across industries who are looking to expand their franchise investment portfolios. Candidates do not need prior experience in the spa franchise industry or advanced skincare franchise sector but should bring an entrepreneurial drive and experience developing strong teams. Franchisees should have the financial capability to invest in the business and scale their operations over time. This opportunity is perfect for individuals or groups looking to enter the growing massage, skincare, and spa franchise industry with a category leader.
For more information on franchising opportunities, individuals should visit www.handandstone.com/franchise/.
ABOUT HAND & STONE MASSAGE AND FACIAL SPA
Hand & Stone Massage and Facial Spa was founded in 2004 by John Marco, a dedicated physical therapist with a vision to make high-quality wellness services accessible to everyone. Today, with over 650 locations across 38 states and Canada, Hand & Stone continues to set the standard in the spa industry. From therapeutic massages to advanced skincare treatments, the brand delivers exceptional, customized wellness experiences. By partnering with trusted names like Dermalogica, IMAGE Skincare, and ClarityRx Clinical Skin Care, Hand & Stone ensures every client receives top-tier quality. In addition to providing great service, Hand & Stone was recognized by CXCELLENCE in 2024 for its outstanding customer-centric culture. Hand & Stone has been ranked on Entrepreneur’s Franchise 500 list for a decade, coming in first in the spa category several times.
For more information on Hand & Stone Spa services, visit https://handandstone.com/ and for information on the franchise opportunity, visit www.handandstone.com/franchise/.
ABOUT THE FRANCHISE CUSTOMER EXPERIENCE INSTITUTE
The Franchise Customer Experience Institute is dedicated to recognizing and supporting franchised brands that excel in driving franchisee profitability through improved franchisee and consumer experiences. With a mission to provide recognition and resources, the Institute plays an important role in elevating standards in franchising. For more information about the Franchise Customer Experience Certification, visit www.franchiseCXcertification.com.
