Building a Spa Empire: Traci Nocito’s Journey with Hand & Stone

WEST CHESTER, PA., October 31, 2024 – PrimePay, the human capital management (HCM) SaaS company for people-centric businesses, today announced that Hand & Stone Massage and Facial Spa, North America’s top massage and facial spa franchise with over 600 spas throughout the United States and Canada, has selected ProfitKeeper by PrimePay as its primary financial management solution for franchise owners.

“We’re dedicated to providing our owners with supportive guidance from the very start, offering them innovative tools for success to help build a strong business foundation,” said Jennifer Durham, Chief Development Officer of Hand & Stone Massage and Facial Spa. “We are excited to partner with ProfitKeeper to offer our owners and team members enhanced technology to understand and analyze performance, ultimately improving operations and increasing profitability.”

Since launch, Hand & Stone franchisees have quickly adopted ProfitKeeper technology at a rate of approximately 50% in less than six months.  This significant rate highlights the impact of the technology’s insights, benchmarking, and analytics now available to franchise owners to drive their success. JP Blaise, a Hand & Stone franchisee that has been with the franchise for over 15 years, notes, “I truly believe ProfitKeeper will be an essential tool for running our businesses more in line with the rest of the chain, and in turn, more profitably. The ability to compare expenses against the group really allows you to see where you may improve and where you might be able to help others.”

ProfitKeeper is a financial management tool that gives franchisors and franchisees increased financial insights and benchmarking information. With ProfitKeeper, franchisees can collaborate across performance benchmarks, by celebrating top performers, learning from their best practices, and applying that knowledge to their own operations.

“Rooted in over 20 years of franchise experience, the ProfitKeeper technology is designed to provide visibility into real-time financial data and insights to deliver comprehensive labor analytics that impact operations and performance,” said Scott Johnson, Chief Executive Officer of PrimePay. “We are thrilled to partner with Hand & Stone and are very encouraged with the organization’s quick adoption across its hundreds of franchise owners.”