Hand & Stone Conversion: A Faster, More Affordable Path to Ownership
- How much will it cost?
- How long will it take to open?
Our Investment Page and FAQ page cover these details, but in some cases, there’s an opportunity to open faster and at a lower cost—through a Hand & Stone conversion.
What is a Hand & Stone Conversion?
A conversion opportunity allows franchisees to transform an existing spa—often from a closed competitor—into a Hand & Stone location. This approach saves time and money compared to building from the ground up.
Success Story: Wauwatosa, Wisconsin
In 2021, our Real Estate Team, led by Kris Smith, Senior VP of Real Estate, identified a closed competitor’s spa in Wauwatosa, WI, with a prime location for a Hand & Stone. Instead of a traditional build, they presented a conversion opportunity at a Chicago market meeting, highlighting the benefits:
- Cost savings: Franchisees save $150,000–$200,000 by utilizing existing leasehold improvements like treatment rooms, millwork, and flooring.
- Faster opening: Converting the spa cut the construction timeline in half—from 12–15 weeks for a new build to just six weeks.
The opportunity immediately caught the attention of a local Wisconsin franchisee. After discussions with our Real Estate and Franchise Development teams, a deal was finalized, permits were obtained, and the spa officially opened in record time!
Ongoing Conversion Opportunities
Our Real Estate Team actively searches for high-potential conversion locations nationwide. If you’ve spotted a great location for a Hand & Stone—or want to explore available opportunities—contact Kris Smith at [email protected].
