Hand & Stone Chief Digital & Technology Officer Siddharth Desai joined Franchise Times’ Top 400 Exclusive Webinar Series for “Inside the Tech Strategies of Top 400 Leaders,” a panel that focused on how some of the largest franchise brands use technology to solve real problems. Sid’s career spans more than 25 years of technology leadership experience, and during this webinar, he shares how Hand & Stone builds its tech stack to support franchisees, streamline spa operations and create a seamless guest experience.
Key takeaways:
- When rolling out tech changes or upgrades to franchisees, communicate the “why” before the “what”
- A 2027 priority for Hand & Stone is fully rolling out its AI receptionist, with a focus on making sure the entire system uses it to drive more appointments and boost spa associate productivity
- The brands that win will pair convenience and tech advancements with a human experience, which is something guests still can’t get everywhere
You can watch the full webinar here.
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