Hand & Stone Massage and Facial Spa sits atop the wellness space as the fastest-growing spa franchise in North America, and the numbers prove it. Named one of Entrepreneur’s 2025 Fastest-Growing Franchises, the brand achieved a 17.2% unit growth increase in just three years and secured a coveted spot on the Franchise Times Top 400 for consistent performance and expansion.
So, what is the fastest-growing spa franchise, and what makes it stand out in a crowded industry? An unmatched franchise model, category leadership in esthetics, and a customer experience that consistently exceeds expectations — recognized with the 2025 Franchise Customer Experience Certification from the Franchise Customer Experience Institute.
Leading the Way in Wellness Franchising
While other competitors are slowing down, consolidating, or losing market share, Hand & Stone is gaining ground with three consecutive years of positive unit growth. The brand’s balance of approachable luxury and scalable profitability makes it one of the top-performing spa franchises in the industry. Backed by a powerful membership model and passionate owners, Hand & Stone has become the go-to choice for entrepreneurs who want to lead in a growing wellness economy rather than compete in it.
The Power of Esthetics in Driving Growth
One of the biggest reasons Hand & Stone continues to outpace competitors is its dominance in esthetics. As the #1 provider of facials worldwide in the spa franchise category, the brand gives owners an undeniable edge in both revenue and reputation.
Through exclusive partnerships with Dermalogica®, Image Skincare, and ClarityRX, franchisees offer in-demand, results-driven treatments like DiamondGlow®, NuFACE®, and LED therapy. These services build loyal relationships with clients who see Hand & Stone as their go-to destination for advanced skincare, not just relaxation.
Repeat business and high-margin esthetic services fuel a $1.5M average unit volume, driving sustainable growth for franchisees. Combined with industry-leading customer experience practices, it’s no wonder clients return again and again.
A Scalable Franchise Opportunity
Entrepreneurs exploring how to start a massage and facial spa franchise are looking for a model that works, and Hand & Stone delivers. From real estate and design to training and operations, every owner receives the full backing of a corporate team with decades of experience and a track record of success.
With a proven membership-based model, Hand & Stone franchise ownership provides a clear path to profitability and growth—whether you’re opening your first spa or joining the more than 70% of owners who operate multiple locations.
The Future of the Fastest-Growing Spa Franchise
While others are cutting back, Hand & Stone is expanding with confidence — adding new markets, growing its esthetics leadership, and empowering franchisees to lead the industry in both service and guest experience.
With recognition like the Franchise Customer Experience Certification, new franchisees can trust they are joining a brand committed to supporting owners and delighting clients at every touchpoint.
If you’re ready to join the top-performing spa franchise brand and bring the leading name in self-care to your community, fill out our inquiry form today to learn more about the path to Hand & Stone franchise ownership.
