GREENWICH, CT — Hand & Stone Massage & Facial Spa is actively seeking franchise owners to bring its industry-leading wellness services to the Greenwich and Stamford areas.
Founded in New Jersey in 2004 by physical therapist John Marco, Hand & Stone was built on the idea that high-quality wellness services should be accessible to more people—not just reserved for special occasions. Today, the brand has grown to over 650 locations across the U.S. and Canada, offering customized massage, facial, and skincare services, along with top-tier retail skincare products like Dermalogica, IMAGE Skincare, and ClarityRx Clinical Skin Care.
With a membership-based model, a rewards program, and flexible service options, Hand & Stone continues to stand out in the booming wellness space. Franchisees benefit from a strong operational framework, a proven model, and a growing demand for self-care services.
“We know that in the region there is an amazing awareness for wellness,” said Jennifer Durham, Chief Development Officer at Hand & Stone. “The consumer is very much a Hand & Stone consumer, so that’s why we’re being proactive about targeting the Greenwich and Stamford markets specifically and looking for the right franchise owners.”
Hand & Stone locations typically range from 2,400-2,800 square feet with eight to 10 treatment rooms, strategically placed in high-traffic areas like grocery-anchored plazas and retail centers. With average unit revenue approximately 40% higher than competitors and an extensive service menu that includes a strong facial component, Hand & Stone offers a compelling investment opportunity.
In 2024, the brand secured 28 new franchise agreements, opened 26 locations, and converted 30 existing spas into Hand & Stone locations. Looking ahead to 2025, Durham anticipates 40-50 additional locations opening across key markets.
