The Nocito Family Expands Multi-State Hand & Stone Portfolio with New Harleysville Opening

Harleysville, PA – April 20, 2026 – Hand & Stone Massage and Facial Spa, the nation’s leading facial and massage franchise, is thrilled to announce the grand opening of its new spa located in Harleysville, Pennsylvania. Led by experienced franchise owners Anthony and Traci Nocito, this milestone marks their eighth Hand & Stone spa and represents the brand’s continued commitment to providing accessible wellness services nationwide.

Anthony, a proud veteran, and Traci joined the Hand & Stone franchise family in 2017 and have since built an impressive portfolio of locations, including three thriving spas in the Myrtle Beach area and five throughout Pennsylvania. As former Hand & Stone members themselves, they have developed a passion for wellness and a dedication to creating welcoming spaces where clients can prioritize self-care.

“We love what we do and are passionate about providing wellness in our communities,” said Anthony and Traci. “Each location we open represents an opportunity to help more people make massage and facial services a regular part of their healthy lifestyle.”

As parents to five children—one married, three currently in college, and their youngest graduating high school this year—Anthony and Traci understand the importance of balance, self-care, and taking time for yourself amid life’s busy demands. This personal perspective shapes their approach to business and reinforces their mission to make wellness accessible to everyone.

Behind their success is a very well-established management team. Malia, Keyon, and Casey each manage different areas of the business, bringing expertise and leadership across their multi-location operation. For the Harleysville spa, Michelle will serve as the local Spa Manager, bringing over a decade of Hand & Stone experience to the community. “We are super excited for this team of managers to build this new spa,” Anthony and Traci shared. “Their combined experience and dedication ensure that Harleysville will receive the exceptional service our brand is known for.”

The spa features a wide array of services delivered by licensed therapists and estheticians, including signature offerings such as:

  • Signature massages: Hot stone, oncology, prenatal, deep tissue
  • Enhancements: CBD oil, aromatherapy, Himalayan salt stone
  • Advanced Facials: DiamondGlow, NuFace, Neveskin
  • Partner Skincare Lines: Dermalogica®, IMAGE Skincare and Clarity Rx

The spa will be open weekdays from 9 a.m. to 9 p.m., Saturdays from 9 a.m. to 6 p.m. and Sundays from 10 a.m. to 6 p.m.

With a grand opening planned for April 20th, they are celebrating with a founding member offer where guests who sign up prior to the opening date will receive free enrollment ($40 savings), a free massage or facial after their first payment and one free upgrade up to $25.

Backed by the success of their existing operations, the Nocitos and the seasoned team behind them are confident the new spa will provide the exceptional quality and service guests have come to expect from their established locations and from Hand & Stone spas across the nation.

Franchise owners who are interested in bringing Hand & Stone to their market can learn more at https://handandstone.com/franchise/?SRC=consumer.

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