Demand for self-care has never been higher among consumers, and the Covid-19 pandemic has only accelerated this lifestyle shift. With the prioritization of self-care and the desire for local luxury, what does the future of the wellness space look like?
The Post-Pandemic Self-Care Boom
In a 2021 Mindbody Data survey, over 75% of U.S. consumers said wellness was more important than ever. Nearly 50% planned to spend more on self-care services like spa treatments and massages.
This demand fueled a V-shaped recovery for the wellness industry. As the world slowed down, people invested in themselves—discovering the benefits of regular spa visits. While massages remain a top choice, skin and facial treatments have surged in popularity, becoming a must-have in self-care routines.
What’s Next for the Wellness Industry?
This article was originally published on Skin Inc. To read the full article, click here.
About Lisa Rossman
Lisa Rossmann serves as the Vice President of Brand Experience at Hand & Stone Franchise Corporation. Lisa’s career began in the mortgage banking industry, and in 2009, she decided to follow her passion for beauty and wellness and obtained licensure as a professional skin therapist. From there, she launched a career in the spa industry, beginning with the medical spa segment. She joined the Hand & Stone team under founder John Marco and CEO Todd Leff in 2012, working in general spa operations support when the brand had approximately 60 units opened. In 2016, Lisa transitioned to specifically overseeing skin care operations, along with the service and product innovation pipeline.
