Downtown Miami, FL — Hand & Stone Massage and Facial Spa is expanding its footprint in South Florida with the opening of Hand & Stone Downtown Miami, led by longtime member turned franchise owner, Augusto Perez. Situated at 300 SW 2nd Avenue, this highly anticipated spa opening highlights the brand’s nationwide growth and showcases the strong franchise opportunities available for entrepreneurs seeking a proven wellness business model.
Perez’s journey from an eight-year Hand & Stone member to a franchisee reflects the power of the brand’s reputation and loyal customer base. After a successful career in security equipment distribution, he and his wife began exploring ways to diversify their business portfolio and sought out a trusted, established spa franchise recognized for empowering owners and delivering exceptional guest experiences. Today, Perez is bringing his passion for wellness, relaxation, and self-care to the heart of Miami.
“After years as a Hand & Stone member, I knew this brand was unlike any other spa experience out there,” said Augusto Perez. “From the quality of the services to the genuine care from every team member, it was clear that Hand & Stone stood out. When the opportunity came to open my own franchise, there was no question that this was the right path.”

Partnering with Spa Operations Manager Diana Elliott, Perez is building a top-tier team to support the nearly 4,000-square-foot, state-of-the-art spa, which includes 10 treatment rooms, making Hand & Stone Downtown Miami one of the biggest locations in the company’s history. This flagship Miami spa is set to elevate wellness standards across the region.
Guests will enjoy a full range of professional massage and skincare services, including:
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Signature massages, including hot stone, sports, and prenatal
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Advanced facial services, such as DiamondGlow®, NuFACE, Nanofusion, and LED Phototherapy
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Enhancements, including CBD Oil and Aromatherapy
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Professional skincare brands, including Dermalogica®, IMAGE Skincare, and ClarityRx
Hand & Stone Downtown Miami will operate Monday–Saturday from 9 a.m.–9 p.m. and Sundays from 10 a.m.–6 p.m. Perez and Elliott hope their ownership journey inspires future franchisees looking to open a successful Hand & Stone spa in their own communities.
Entrepreneurs interested in learning more about Hand & Stone franchise opportunities can visit the official franchise website at handandstone.com/franchise.