{"id":24279,"date":"2023-09-20T18:07:14","date_gmt":"2023-09-20T18:07:14","guid":{"rendered":"http:\/\/nsddev17.com\/?p=24279"},"modified":"2025-03-14T19:22:39","modified_gmt":"2025-03-14T19:22:39","slug":"spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas","status":"publish","type":"post","link":"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/","title":{"rendered":"Spa Industry Shift: 23 Massage Green Spa Locations Convert Into Hand & Stone Massage And Facial Spas"},"content":{"rendered":"

TREVOSE, PA<\/b>\u00a0\u2014\u00a0Hand & Stone Massage and Facial Spa<\/a>, the nation’s leading luxury massage and facial spa franchise, announced today that 23\u00a0Massage Green<\/a> franchise locations have converted to the Hand & Stone Massage and Facial franchise brand. The spas are located in California, Colorado, Connecticut, Florida, Michigan, Ohio, Utah and Virginia. These spa conversions allow Hand & Stone to optimize markets where the brand already operates and to establish a presence in new, priority markets. Select converting franchise owners also plan to open two additional Hand & Stone locations in California and Michigan as part of this transaction.<\/p>\n

\u201cThe conversions of Massage Green spas into our system are the latest example of our steady and sustainable domestic expansion strategy,\u201d said John Teza, President and Chief Executive Officer at Hand & Stone Massage and Facial Spa. \u201cThrough this transition, we will be introducing our premium massage and skincare services to a wider audience and attracting additional potential franchise investors in our target markets. The Hand & Stone franchise community now includes nearly 600 Hand & Stone locations across the U.S. and Canada. We\u2019re incredibly excited to welcome the Massage Green franchise owners and their team members to the Hand & Stone community.\u201d<\/p>\n

Ahead of the conversions, Hand & Stone hosted the new franchisees for training at the brand\u2019s corporate headquarters in Pennsylvania. This time together served as a week of education for the latest additions to the Hand & Stone family, where they were fully immersed in the rich history and ongoing legacy of the brand. Hand & Stone\u2019s corporate team members further demonstrated how deeply the franchisees in their system are supported across all facets of the business, generating even more excitement from the new spa owners as they embark on this journey with the brand.<\/p>\n

\u201cThe energy in the room was palpable. Over five days, we covered operational support, our in-house marketing agency and everything in between,\u201d said Jennifer Durham, Chief Development Officer at Hand & Stone. \u201cIt was so valuable to spend time with our 15 new franchise owners and they left feeling even more enthusiastic about the brand they are joining. With two additional Hand & Stone locations in the pipeline, we anticipate more growth from these franchisees in the future.\u201d<\/p>\n

The converted locations will offer their clients the Hand & Stone lifestyle membership, including access to service offerings like advanced skincare and spa services, including CryoSkin treatments, Decompression Therapy massage, Diamond Glow facial, NuFACE microcurrent facial, Percussive Therapy massage and LED Phototherapy facial. The locations will also offer CBD oil enhancements and partnerships with award-winning skincare lines, Dermalogica\u00ae (including their first ever professional device, Pro Pen), ClarityRX (CBD offerings vary by market), and the brand\u2019s newest skincare partner, IMAGE Skincare.<\/p>\n

The rebranding of the converted Massage Green spas has begun and all 23 converting locations will be fully rebranded as Hand & Stone Massage and Facial Spas by fourth quarter 2023.<\/p>\n

About Hand & Stone Massage and Facial Spa<\/h2>\n

Hand & Stone is a nearly 600 unit massage and facial spa franchise with a mission to bring affordable, luxury spa services to all. Launched in 2004, Hand & Stone now has locations across 36 states and Canada. Each spa features best-in-class skincare treatments highlighting the latest in cosmetic technology. Available for women, men and teens, a wide range of services are tailored to each individual’s needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including IMAGE Skincare, Dermalogica and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes’ Best Franchises to Buy list in the high investment category. For more information on franchising opportunities, please visit\u00a0www.handandstonefranchise.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

TREVOSE, PA\u00a0\u2014\u00a0Hand & Stone Massage and Facial Spa, the nation’s leading luxury massage and facial spa franchise, announced today that 23\u00a0Massage Green franchise locations have converted to the Hand & Stone Massage and Facial franchise brand. The spas are located in California, Colorado, Connecticut, Florida, Michigan, Ohio, Utah and Virginia. These spa conversions allow Hand […]<\/p>\n","protected":false},"author":613,"featured_media":24280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-24279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"\n23 Massage Green Spa Conversions Become Hand & Stone Units<\/title>\n<meta name=\"description\" content=\"Hand & Stone Massage & Facial Spa adds units to its footpring in eight states through existing spa conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"23 Massage Green Spa Conversions Become Hand & Stone Units\" \/>\n<meta property=\"og:description\" content=\"Hand & Stone Massage & Facial Spa adds units to its footpring in eight states through existing spa conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/\" \/>\n<meta property=\"og:site_name\" content=\"Hand and Stone Franchise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HandStoneFranchiseDevelopment\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-20T18:07:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-14T19:22:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2024\/08\/cos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"767\" \/>\n\t<meta property=\"og:image:height\" content=\"551\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"handandstone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"handandstone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/\"},\"author\":{\"name\":\"handandstone\",\"@id\":\"https:\/\/handandstone.com\/franchise\/#\/schema\/person\/20ee866b4929cd2a55e86049623bf38c\"},\"headline\":\"Spa Industry Shift: 23 Massage Green Spa Locations Convert Into Hand & Stone Massage And Facial Spas\",\"datePublished\":\"2023-09-20T18:07:14+00:00\",\"dateModified\":\"2025-03-14T19:22:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/\"},\"wordCount\":654,\"publisher\":{\"@id\":\"https:\/\/handandstone.com\/franchise\/#organization\"},\"articleSection\":[\"Press Release\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/\",\"url\":\"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/\",\"name\":\"23 Massage Green Spa Conversions Become Hand & Stone Units\",\"isPartOf\":{\"@id\":\"https:\/\/handandstone.com\/franchise\/#website\"},\"datePublished\":\"2023-09-20T18:07:14+00:00\",\"dateModified\":\"2025-03-14T19:22:39+00:00\",\"description\":\"Hand & Stone Massage & Facial Spa adds units to its footpring in eight states through existing spa conversions.\",\"breadcrumb\":{\"@id\":\"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/handandstone.com\/franchise\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spa Industry Shift: 23 Massage Green Spa Locations Convert Into Hand & Stone Massage And Facial Spas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/handandstone.com\/franchise\/#website\",\"url\":\"https:\/\/handandstone.com\/franchise\/\",\"name\":\"Hand and Stone Franchise\",\"description\":\"Massage and Facial Spa\",\"publisher\":{\"@id\":\"https:\/\/handandstone.com\/franchise\/#organization\"},\"alternateName\":\"Hand & Stone Franchise\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/handandstone.com\/franchise\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/handandstone.com\/franchise\/#organization\",\"name\":\"Hand and Stone Franchise\",\"alternateName\":\"Hand & Stone Franchise\",\"url\":\"https:\/\/handandstone.com\/franchise\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/handandstone.com\/franchise\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2024\/09\/HS_Logo.png\",\"contentUrl\":\"https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2024\/09\/HS_Logo.png\",\"width\":1014,\"height\":185,\"caption\":\"Hand and Stone Franchise\"},\"image\":{\"@id\":\"https:\/\/handandstone.com\/franchise\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HandStoneFranchiseDevelopment\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/handandstone.com\/franchise\/#\/schema\/person\/20ee866b4929cd2a55e86049623bf38c\",\"name\":\"handandstone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/handandstone.com\/franchise\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64cfecdfdb1f715986d7f2f922669457a32a5a3278374c4065a259072df6c133?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64cfecdfdb1f715986d7f2f922669457a32a5a3278374c4065a259072df6c133?s=96&d=mm&r=g\",\"caption\":\"handandstone\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"23 Massage Green Spa Conversions Become Hand & Stone Units","description":"Hand & Stone Massage & Facial Spa adds units to its footpring in eight states through existing spa conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/","og_locale":"en_US","og_type":"article","og_title":"23 Massage Green Spa Conversions Become Hand & Stone Units","og_description":"Hand & Stone Massage & Facial Spa adds units to its footpring in eight states through existing spa conversions.","og_url":"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/","og_site_name":"Hand and Stone Franchise","article_publisher":"https:\/\/www.facebook.com\/HandStoneFranchiseDevelopment\/","article_published_time":"2023-09-20T18:07:14+00:00","article_modified_time":"2025-03-14T19:22:39+00:00","og_image":[{"width":767,"height":551,"url":"https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2024\/08\/cos.jpg","type":"image\/jpeg"}],"author":"handandstone","twitter_card":"summary_large_image","twitter_misc":{"Written by":"handandstone","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/#article","isPartOf":{"@id":"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/"},"author":{"name":"handandstone","@id":"https:\/\/handandstone.com\/franchise\/#\/schema\/person\/20ee866b4929cd2a55e86049623bf38c"},"headline":"Spa Industry Shift: 23 Massage Green Spa Locations Convert Into Hand & Stone Massage And Facial Spas","datePublished":"2023-09-20T18:07:14+00:00","dateModified":"2025-03-14T19:22:39+00:00","mainEntityOfPage":{"@id":"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/"},"wordCount":654,"publisher":{"@id":"https:\/\/handandstone.com\/franchise\/#organization"},"articleSection":["Press Release"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/","url":"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/","name":"23 Massage Green Spa Conversions Become Hand & Stone Units","isPartOf":{"@id":"https:\/\/handandstone.com\/franchise\/#website"},"datePublished":"2023-09-20T18:07:14+00:00","dateModified":"2025-03-14T19:22:39+00:00","description":"Hand & Stone Massage & Facial Spa adds units to its footpring in eight states through existing spa conversions.","breadcrumb":{"@id":"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/handandstone.com\/franchise\/blog\/spa-industry-shift-23-massage-green-spa-locations-convert-into-hand-stone-massage-and-facial-spas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/handandstone.com\/franchise\/"},{"@type":"ListItem","position":2,"name":"Spa Industry Shift: 23 Massage Green Spa Locations Convert Into Hand & Stone Massage And Facial Spas"}]},{"@type":"WebSite","@id":"https:\/\/handandstone.com\/franchise\/#website","url":"https:\/\/handandstone.com\/franchise\/","name":"Hand and Stone Franchise","description":"Massage and Facial Spa","publisher":{"@id":"https:\/\/handandstone.com\/franchise\/#organization"},"alternateName":"Hand & Stone Franchise","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/handandstone.com\/franchise\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/handandstone.com\/franchise\/#organization","name":"Hand and Stone Franchise","alternateName":"Hand & Stone Franchise","url":"https:\/\/handandstone.com\/franchise\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/handandstone.com\/franchise\/#\/schema\/logo\/image\/","url":"https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2024\/09\/HS_Logo.png","contentUrl":"https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2024\/09\/HS_Logo.png","width":1014,"height":185,"caption":"Hand and Stone Franchise"},"image":{"@id":"https:\/\/handandstone.com\/franchise\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HandStoneFranchiseDevelopment\/"]},{"@type":"Person","@id":"https:\/\/handandstone.com\/franchise\/#\/schema\/person\/20ee866b4929cd2a55e86049623bf38c","name":"handandstone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/handandstone.com\/franchise\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/64cfecdfdb1f715986d7f2f922669457a32a5a3278374c4065a259072df6c133?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/64cfecdfdb1f715986d7f2f922669457a32a5a3278374c4065a259072df6c133?s=96&d=mm&r=g","caption":"handandstone"}}]}},"_links":{"self":[{"href":"https:\/\/handandstone.com\/franchise\/wp-json\/wp\/v2\/posts\/24279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handandstone.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handandstone.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handandstone.com\/franchise\/wp-json\/wp\/v2\/users\/613"}],"replies":[{"embeddable":true,"href":"https:\/\/handandstone.com\/franchise\/wp-json\/wp\/v2\/comments?post=24279"}],"version-history":[{"count":0,"href":"https:\/\/handandstone.com\/franchise\/wp-json\/wp\/v2\/posts\/24279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handandstone.com\/franchise\/wp-json\/wp\/v2\/media\/24280"}],"wp:attachment":[{"href":"https:\/\/handandstone.com\/franchise\/wp-json\/wp\/v2\/media?parent=24279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handandstone.com\/franchise\/wp-json\/wp\/v2\/categories?post=24279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handandstone.com\/franchise\/wp-json\/wp\/v2\/tags?post=24279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}