{"id":24350,"date":"2023-01-31T19:07:55","date_gmt":"2023-01-31T19:07:55","guid":{"rendered":"http:\/\/nsddev17.com\/?p=24350"},"modified":"2025-03-03T22:15:13","modified_gmt":"2025-03-03T22:15:13","slug":"as-the-demand-for-wellness-continues-5-spa-trends-emerge","status":"publish","type":"post","link":"https:\/\/handandstone.com\/franchise\/blog\/as-the-demand-for-wellness-continues-5-spa-trends-emerge\/","title":{"rendered":"As the Demand for Wellness Continues, 5 Spa Trends Emerge"},"content":{"rendered":"

The spa industry has much look to forward to in 2023. With 2022 in the rearview mirror, we can appreciate the spa trends that will make it into the new year while saying farewell to the fads. Here are five spa trends on the 2023 horizon.<\/p>\n

1. Spa Trend: Self-Care<\/strong><\/h3>\n

With over 70 million hashtags worldwide, #selfcare consistently remains one of the top concerns as the COVID-19 pandemic continues. Inside the spa industry, we predict that\u00a0massages\u00a0<\/a>and self-care services among consumers will reach an all-time high in 2023. But what differentiates last year\u2019s consumer from this year\u2019s consumer? The answer is a desire for\u00a0more<\/em>.<\/p>\n

Coming off the\u00a0self-care boom of 2022<\/a>, consumers want to expand beyond monthly massages. They are looking for numerous ways to step up their spa game by energizing their minds and bodies. I believe what\u2019s coming in 2023 is sure to fulfill this desire within consumers.<\/p>\n

In 2023, we are expecting to see spa treatments switch from a luxury to a necessity. The mind of the consumer is shifting from viewing a massage as a treat to\u00a0spoil<\/a>\u00a0themselves, to something their body needs to\u00a0release stress<\/a>\u00a0and maintain a healthy lifestyle.<\/p>\n

\"\"<\/ins>This perspective first began with consumers in 2022 as spa visits were on the rise. The increase in the popularity of massages and facials was initially embraced with the mindset of \u201cWow, this is really relaxing! I want to enjoy this hour of feeling great more often.\u201d Yes, clients should enjoy massages and facials and they are relaxing, but there is more to them than relaxation.<\/p>\n

We are noticing that consumers are catching on to the fact that regular massages and facials maximize the health potential of their bodies. Before this mental shift of wellness as a requirement, it was typical to see people neglecting their body\u2019s needs. In 2023, consumers will come to realize the importance of spa treatments now that\u00a0self-care s<\/a>\u00a0widely discussed and more accessible.<\/p>\n

2. Spa Trend: Gen Z<\/strong><\/h3>\n

As we enter a new year, a new demographic has emerged as trendsetters for the spa scene. The upper ages of Gen Z, ages 13 to 28, have their own money to spend on themselves and have placed a high priority on health and wellness. Research shows that the Gen Z consumer is the demographic\u00a0most interested\u00a0<\/a>in self-care and spa visits to date.<\/p>\n

We expect to see this generation continue to raise the demand of the wellness industry more than ever this coming year. Because of increased demand from the Gen Z audience, the spa industry is gearing up with services that will captivate these young consumers.<\/p>\n

3. Spa Trend: Gua Sha & Ice Globe Facials<\/strong><\/h3>\n

One example of the trending wellness services that we will see more of in 2023 is lymphatic-draining\u00a0gua sha<\/em>\u00a0facial massages. Gen Z consumers have sparked a\u00a0gua sha craze\u00a0<\/a>recently and these sculpting tools have been flying off the shelves.<\/p>\n

Gua sha is a traditional Chinese medicine practice where a facial tool is used to scrape the skin with light pressure in order to promote drainage and light petechiae. We usually see this as a self-practice, but this year I believe several spas will add this service to their menus.<\/p>\n

I also foresee an interest in adding ice globe treatments on top of a mask. Ice globes are chilled facial tools that provide similar benefits to the gua sha facials. These chilled globes drive product penetration further while stimulating blood flow.<\/p>\n

4. Spa Trend: Crystal Therapy<\/strong><\/h3>\n

Another spa trend for 2023 that we can thank Gen Z for is the use of\u00a0crystal therapy<\/a>. We have seen tons of spas drawing in this younger crowd with the implementation of crystals.<\/p>\n

Crystal mats comprises therapeutic benefits and act as a sort of heated body wrap. These mats provide tremendous relaxing benefits while clients simply lie on them.<\/p>\n

5. Spa Trend: Stretch Therapy<\/strong><\/h3>\n

The rising popularity of\u00a0stretch therapy\u00a0<\/a>will have a major impact on the health-and-wellness field in 2023. In the spa industry we usually experience stretch therapy with athletes or exercise fanatics, but in the past few years people have been more tense than ever.<\/p>\n

Therefore, stretch therapy will play a major role in spa trends for 2023 and will be more easily accessible as spas begin adding this service to their menus.<\/p>\n

This article was originally published in\u00a0Massage Magazine.\u00a0To view the original content,\u00a0visit here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The spa industry has much look to forward to in 2023. With 2022 in the rearview mirror, we can appreciate the spa trends that will make it into the new year while saying farewell to the fads. Here are five spa trends on the 2023 horizon. 1. Spa Trend: Self-Care With over 70 million hashtags […]<\/p>\n","protected":false},"author":613,"featured_media":24351,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nAs the Demand for Wellness Continues, 5 Spa Trends Emerge<\/title>\n<meta name=\"description\" content=\"With 2022 in the rearview mirror, these trends will make it into the new year. 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