{"id":24910,"date":"2024-10-08T21:19:29","date_gmt":"2024-10-08T21:19:29","guid":{"rendered":"https:\/\/handandstone.com\/franchise\/?p=24910"},"modified":"2025-03-12T19:55:19","modified_gmt":"2025-03-12T19:55:19","slug":"hand-stone-appoints-sherrill-kaplan-as-its-first-chief-revenue-officer","status":"publish","type":"post","link":"https:\/\/handandstone.com\/franchise\/blog\/hand-stone-appoints-sherrill-kaplan-as-its-first-chief-revenue-officer\/","title":{"rendered":"Hand &amp; Stone Appoints Sherrill Kaplan as its First Chief Revenue Officer"},"content":{"rendered":"\r\n<p><em>Top Spa Franchise Bolsters Leadership Team with Revenue Growth and Digital Innovation Expert<\/em><\/p>\r\n\r\n\r\n\r\n<p><strong>TREVOSE, PA<\/strong> \u2013 <a href=\"https:\/\/handandstone.com\/\">Hand &amp; Stone Massage and Facial Spa<\/a>, the nation&#8217;s leading luxury massage and facial spa franchise, announced the addition of Sherrill Kaplan to its executive leadership team as the brand\u2019s first-ever Chief Revenue Officer. With extensive experience driving revenue growth and propelling digital transformation across multiple industries, Kaplan will be responsible for enhancing Hand &amp; Stone\u2019s brand and customer experience, implementing strategies to drive significant systemwide sales growth.<\/p>\r\n\r\n\r\n\r\n<p>&#8220;Sherrill\u2019s deep expertise in digital marketing, loyalty programs, and data-driven strategies will be instrumental as we continue expanding our brand and elevating the customer experience across all touch points,\u201d said John Teza, CEO of Hand &amp; Stone. \u201cWith her innovative approach and proven track record, we&#8217;re confident she will drive meaningful growth and bring fresh perspectives to our team. We are thrilled to welcome her to the Hand &amp; Stone family and look forward to achieving great success together.&#8221;<\/p>\r\n\r\n\r\n\r\n<p>Kaplan brings a wealth of experience to Hand &amp; Stone, having most recently served as Chief Digital Officer at Planet Fitness, where she built and led a team that significantly enhanced member acquisition and operational improvements for the 2,500-unit fitness brand. Kaplan was responsible for creating new revenue streams through innovative strategies that ultimately enhanced systemwide sales.<\/p>\r\n\r\n\r\n\r\n<p>Kaplan has deep experience in franchised organizations, previously running Digital Marketing and Innovation at Dunkin\u2019 Brands, the multi-branded international franchisor of over 13,000 units. During her time with Dunkin, Kaplan led the brand\u2019s transition into a digital-first consumer experience, including the successful launch of the Dunkin mobile app, the DD Perks loyalty program, and the mobile ordering platform.<\/p>\r\n\r\n\r\n\r\n<p>\u201cI&#8217;m thrilled to join Hand &amp; Stone and bring my experience implementing digital-first customer engagement strategies to drive sales and brand growth,\u201d said Kaplan. \u201cI have a deep understanding of what today\u2019s customer is looking for in the health and wellness space. I\u2019m eager to apply that knowledge to Hand &amp; Stone and accelerate its expansion. I look forward to working together with a talented team to achieve new milestones.&#8221;<\/p>\r\n\r\n\r\n\r\n<p>With more than 600 spas across the U.S. and Canada and offering both massage and facial services with innovative technologies, Hand &amp; Stone is the massage and facial industry leader and fastest growing spa franchise concept. For more information about franchise opportunities, visit <a href=\"http:\/\/www.handandstonefranchise.com\">www.handandstonefranchise.com<\/a>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">ABOUT HAND &amp; STONE MASSAGE AND FACIAL SPA<\/h2>\r\n\r\n\r\n\r\n<p>Hand &amp; Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable, and convenient manner. Launched in 2004, Hand &amp; Stone now has locations across 36 states and\u00a0Canada. Each spa features best-in-class massage and skincare treatment. Available for women, men and teens, a wide range of services are tailored to each individual&#8217;s needs or skin concerns. Hand &amp; Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica, IMAGE Skincare and ClarityRx Clinical Skin Care.\u00a0The fastest-growing spa franchise in the country, Hand &amp; Stone has been named No. 1 in the spa category by\u00a0Entrepreneur Magazine\u00a0in 2023, 2021 and 2020 and was ranked No. 8 on\u00a0Forbes&#8217;\u00a0Best Franchises to Buy list in the high investment category.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">###<\/h2>\r\n","protected":false},"excerpt":{"rendered":"<p>Top Spa Franchise Bolsters Leadership Team with Revenue Growth and Digital Innovation Expert TREVOSE, PA \u2013 Hand &amp; Stone Massage and Facial Spa, the nation&#8217;s leading luxury massage and facial spa franchise, announced the addition of Sherrill Kaplan to its executive leadership team as the brand\u2019s first-ever Chief Revenue Officer. With extensive experience driving revenue [&hellip;]<\/p>\n","protected":false},"author":613,"featured_media":24911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-24910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sherill Kaplan Appointed Hand &amp; Stone&#039;s Chief Revenue Officer<\/title>\n<meta name=\"description\" content=\"Hand &amp; Stone Massage and Facial Spa announced the addition of Sherrill Kaplan to its executive leadership team as Chief Revenue Officer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/handandstone.com\/franchise\/blog\/hand-stone-appoints-sherrill-kaplan-as-its-first-chief-revenue-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sherill Kaplan Appointed Hand &amp; 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