{"id":25812,"date":"2025-10-08T16:33:09","date_gmt":"2025-10-08T16:33:09","guid":{"rendered":"https:\/\/handandstone.com\/franchise\/?p=25812"},"modified":"2025-10-08T16:33:09","modified_gmt":"2025-10-08T16:33:09","slug":"hand-stone-accelerates-expansion-with-appointment-of-new-chief-development-officer","status":"publish","type":"post","link":"https:\/\/handandstone.com\/franchise\/blog\/hand-stone-accelerates-expansion-with-appointment-of-new-chief-development-officer\/","title":{"rendered":"Hand & Stone Accelerates Expansion with Appointment of New Chief Development Officer"},"content":{"rendered":"

Trevose, PA \u2013 October 8, 2025<\/strong>\u00a0\u2013 Hand & Stone Massage and Facial Spa, a leading national franchise delivering affordable wellness through professional massage and skincare services, is proud to announce the appointment of Matthew Stanton<\/a> as its new Chief Development Officer (CDO).<\/p>\n

In this pivotal role, Stanton will oversee franchise development, real estate, design, construction, and development purchasing, driving Hand & Stone\u2019s continued growth as it brings its signature wellness experience to more communities across the United States.<\/p>\n

A Proven Growth Leader Joins a Thriving Brand<\/h3>\n

Stanton brings more than 15 years of executive franchise leadership experience to Hand & Stone, with a proven track record of helping brands scale strategically and sustainably. He most recently served as Chief Development Officer at Purpose Brands, parent company to powerhouse concepts Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, and Basecamp Fitness.<\/p>\n

Prior to that, he held leadership roles with WellBiz Brands and Smashburger, where he strengthened development infrastructure and expanded national footprints.<\/p>\n

Having followed Hand & Stone\u2019s evolution for more than a decade, Stanton says he was drawn to the company\u2019s unique position in the marketplace, combining premium wellness experiences with a franchise model designed for long-term success.<\/p>\n

\u201cHand & Stone has created an ecosystem where franchisees don\u2019t just survive, they thrive,\u201d said Stanton. \u201cWatching the brand rise to lead the wellness category in Average Unit Volume and unit growth has been remarkable. I\u2019m thrilled to join a brand with such momentum and a clear purpose: helping entrepreneurs scale profitably while making wellness more accessible nationwide. With this talented team, strong four-wall economics, and unwavering commitment to wellness and franchise entrepreneurship, we\u2019re just getting started.\u201d<\/p>\n

Sustained Growth and a Bright Future<\/h3>\n

For more than 20 years, Hand & Stone has championed the success of its franchisees, building a powerful business model rooted in accessible luxury, operational excellence, and guest satisfaction. The brand\u2019s focus on supporting franchise partners has fueled its rise to #93 on the 2025 Franchise Times Top 400 list<\/a>, marking record-setting growth in recent years.<\/p>\n

As Hand & Stone continues to expand its national footprint, Stanton\u2019s leadership will be instrumental in guiding the company\u2019s next chapter, focusing on smart market development, franchisee profitability, and a deepened commitment to wellness within the communities it serves.<\/p>\n

\u201cMatthew\u2019s experience scaling some of the nation\u2019s top fitness and wellness franchises makes him an invaluable addition to our leadership team,\u201d said John Teza<\/a>, President and CEO of Hand & Stone. \u201cHis vision aligns perfectly with our mission to empower entrepreneurship within our brand and enhance the well-being of the communities we serve.\u201d<\/p>\n

With strong unit economics, robust franchisee support, and a purpose-driven mission, Hand & Stone is positioned for its most dynamic growth phase yet, continuing to redefine the wellness category nationwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trevose, PA \u2013 October 8, 2025\u00a0\u2013 Hand & Stone Massage and Facial Spa, a leading national franchise delivering affordable wellness through professional massage and skincare services, is proud to announce the appointment of Matthew Stanton as its new Chief Development Officer (CDO). In this pivotal role, Stanton will oversee franchise development, real estate, design, construction, […]<\/p>\n","protected":false},"author":908,"featured_media":25814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-25812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"\nHand & Stone Accelerates Expansion with Appointment of New Chief Development Officer<\/title>\n<meta name=\"description\" content=\"Trevose, PA \u2013 October 8, 2025\u00a0\u2013 Hand & Stone Massage and Facial Spa, a leading national franchise delivering affordable wellness through professional\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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