{"id":26092,"date":"2026-01-03T18:23:27","date_gmt":"2026-01-03T18:23:27","guid":{"rendered":"https:\/\/handandstone.com\/franchise\/?p=26092"},"modified":"2026-01-14T18:32:02","modified_gmt":"2026-01-14T18:32:02","slug":"hand-stone-massage-and-facial-spa-opens-13-spas-and-signs-12-franchise-agreements-in-q4-2025-reinforcing-growth-momentum-for-2026","status":"publish","type":"post","link":"https:\/\/handandstone.com\/franchise\/blog\/hand-stone-massage-and-facial-spa-opens-13-spas-and-signs-12-franchise-agreements-in-q4-2025-reinforcing-growth-momentum-for-2026\/","title":{"rendered":"Hand &#038; Stone Massage and Facial Spa Opens 13 Spas and Signs 12 Franchise Agreements in Q4 2025, Reinforcing Growth Momentum for 2026"},"content":{"rendered":"<p><em>Spa openings and franchise agreements for new and existing markets highlight strong franchisee confidence, driven by the brand\u2019s category-leading $1.4 million average unit volume and sustained demand for accessible wellness services<\/em><\/p>\n<p><strong>TREVOSE, Pa. \u2013 January 3, 2026 \u2013<\/strong>\u00a0<a href=\"https:\/\/handandstone.com\/franchise\/\">Hand &amp; Stone Massage and Facial Spa<\/a> (Hand &amp; Stone), the fastest-growing spa franchise in North America and a 600-plus-unit accessible luxury wellness brand, today announced strong fourth-quarter development results, underscoring the brand\u2019s momentum heading into 2026.<\/p>\n<p><strong>Hand &amp; Stone Reports Strong Q4 2025 Spa Franchise Growth <\/strong><\/p>\n<p>In Q4 2025, Hand &amp; Stone opened 13 spas and signed 12 franchise agreements, demonstrating strong franchisee confidence in the brand\u2019s membership-driven model and spa franchise-leading $1.4 million average unit volume (AUV). The quarter\u2019s openings represent one of the clearest indicators of system growth \u2013 translating into entrepreneurial success stories, job creation, local economic impact and expanded access to professional wellness services throughout the U.S. and Canada.<\/p>\n<p><strong>Spa Openings and Franchise Agreements for New Markets Signal Franchisee Confidence <\/strong><\/p>\n<p>Among the quarter\u2019s signed franchise agreements are commitments to develop spas in new markets \u2013 Hartford, Connecticut and Tucson, Arizona \u2013 marking continued strategic expansion and reinforcing Hand &amp; Stone\u2019s ability to scale across established and emerging markets nationwide.<\/p>\n<p>\u201cWe\u2019re building on more than two decades of consistent, disciplined growth while helping entrepreneurs succeed in the rapidly expanding wellness category,\u201d said\u00a0Hand &amp; Stone Chief Development Officer Matt Stanton. \u201cOur membership-first model, operational simplicity and delivery of a premium spa experience at an accessible price continue to resonate with clients and franchisees. With significant white space remaining, we\u2019re focused on expanding our footprint in 2026 while ensuring franchisees are positioned for long-term, sustainable success.\u201d<\/p>\n<p><strong>Hand &amp; Stone is the Spa Franchise Leader in Massage, Facial and Skincare Services<\/strong><\/p>\n<p>Under Stanton\u2019s development leadership, Hand &amp; Stone\u2019s growth is fueled by\u00a0rising consumer demand, paired with a value-driven positioning that makes professional massage, facial and skincare services accessible to a broad and loyal client base.<\/p>\n<p>The brand\u2019s\u00a0membership-based model\u00a0also creates predictable, recurring revenue for franchise owners while driving strong client retention and engagement.<\/p>\n<p><strong>Why Hand &amp; Stone is a Top-Performing Spa and Wellness Franchise <\/strong><\/p>\n<p>Additional competitive advantages supporting Hand &amp; Stone\u2019s franchise growth include:<\/p>\n<ul>\n<li>Named <a href=\"https:\/\/nam12.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.entrepreneur.com%2Ffranchises%2Fdirectory%2Fhand-stone-massage-and-facial-spa%2F328004%23overview&amp;data=05%7C02%7Cstacca%40handandstone.com%7C3b48a966241a42f759e908de52a41bcf%7Cf8bf1790610e4b74b212c2d9fc05c43e%7C0%7C0%7C639039061980315584%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=FgrDp4LpG60MORdQjySsPLSWDI3x0n2Q%2FC9cmaZE6Zo%3D&amp;reserved=0\">#1 in the Massage &amp; Spa Services category by Entrepreneur in the 2026 Franchise 500<\/a> and named a Top 100 franchise overall and the <a href=\"https:\/\/www.franchisetimes.com\/top-400-2025\/93-hand-stone-massage-and-facial-spa\/article_839ff847-e96d-4b5f-96ca-57658098e5bf.html\">#1 spa franchise in the 2025 Franchise Times Top 400<\/a><\/li>\n<li>Massage, facial and skincare services producing an AUV of\u00a0$1.4 million, significantly outperforming spa franchise competitors<\/li>\n<li>The world\u2019s #1 provider of facials, completing more than 1.6 million facials in 2025 alone, representing approximately one-third of annual systemwide sales and driving diversified, high-margin revenue<\/li>\n<li>Multiple revenue streams\u00a0including memberships, non-member services, retail and gift cards<\/li>\n<li>Exclusive partnerships with Dermalogica<sup>\u00ae<\/sup>, Image Skincare and ClarityRX enabling franchisees to offer in-demand skin treatments such as DiamondGlow<sup>\u00ae<\/sup>, NuFACE<sup>\u00ae<\/sup> and LED therapy \u2013 positioning Hand &amp; Stone as the go-to destination for advanced skincare and driving strong client loyalty<\/li>\n<li>Value-added upsell opportunities across all services that enhance the client experience and produce incremental revenue for owners<\/li>\n<li>Ample white space for expansion, enabling franchisees to capitalize on the rapidly growing wellness market<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Hand &amp; Stone Enters 2026 With a Strong Development Pipeline <\/strong><\/p>\n<p>Entering 2026, demand for premium, affordable wellness services is expected to continue accelerating. <a href=\"https:\/\/handandstone.com\/franchise\/massage-franchise-for-sale\/\">With more than 600 locations<\/a>, a robust pipeline and several newly signed leases for future spa openings, Hand &amp; Stone is positioned to drive membership growth, expand its footprint and sustain long-term franchisee success.<\/p>\n<p>As a national spa franchise leader with a presence in 38 states, Hand &amp; Stone is now looking to expand nationwide in all major metro areas.<\/p>\n<p>For more information on Hand &amp; Stone franchise opportunities, please visit\u00a0<a href=\"https:\/\/handandstone.com\/franchise\/\">handandstone.com\/franchise<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>ABOUT HAND &amp; STONE MASSAGE AND FACIAL SPA<\/strong><\/p>\n<p>Hand &amp; Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable, and convenient manner. Launched in 2004, Hand &amp; Stone now has locations across 38 states and Canada.<\/p>\n<p>Each spa features best-in-class massage and skincare treatment. Available for women, men and teens, a wide range of services are tailored to each individual&#8217;s needs or skin concerns.<\/p>\n<p>Hand &amp; Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science, including Dermalogica, IMAGE Skincare and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand &amp; Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2026, 2023, 2021 and 2020 and was ranked No. 8 on Forbes&#8217; Best Franchises to Buy list in the high investment category.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spa openings and franchise agreements for new and existing markets highlight strong franchisee confidence, driven by the brand\u2019s category-leading $1.4 million average unit volume and sustained demand for accessible wellness services TREVOSE, Pa. \u2013 January 3, 2026 \u2013\u00a0Hand &amp; Stone Massage and Facial Spa (Hand &amp; Stone), the fastest-growing spa franchise in North America and [&hellip;]<\/p>\n","protected":false},"author":908,"featured_media":25948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-26092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hand &amp; 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