{"id":26809,"date":"2026-08-10T18:12:31","date_gmt":"2026-08-10T18:12:31","guid":{"rendered":"https:\/\/handandstone.com\/franchise\/?p=26809"},"modified":"2026-08-12T14:56:45","modified_gmt":"2026-08-12T14:56:45","slug":"hot-off-the-stone-eric-danver-on-building-hand-stones-largest-franchise-organization","status":"publish","type":"post","link":"https:\/\/handandstone.com\/franchise\/blog\/hot-off-the-stone-eric-danver-on-building-hand-stones-largest-franchise-organization\/","title":{"rendered":"Hot Off The Stone: Eric Danver on Building Hand &amp; Stone\u2019s Largest Franchise Organization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26809\" class=\"elementor elementor-26809\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30ed5b62 e-flex e-con-boxed e-con e-parent\" data-id=\"30ed5b62\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-555b29b3 elementor-widget elementor-widget-text-editor\" data-id=\"555b29b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-26789 aligncenter\" src=\"https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/07\/7952_plate-300x157.jpg\" alt=\"Eric Danver- Hand &amp; Stone's largest franchisee\" width=\"610\" height=\"319\" srcset=\"https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/07\/7952_plate-300x157.jpg 300w, https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/07\/7952_plate-768x402.jpg 768w, https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/07\/7952_plate.jpg 1024w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/h2><p><em>Hot Off The Stone is Hand &amp; Stone\u2019s monthly franchisee spotlight series. Each month we feature one of our franchisees, sharing the journey behind their ownership, their community and what drives them to show up every day for their teams and clients.<\/em><\/p><p><em>Our network is made up of some of the most diverse owners in franchising, from veterans and military operators to IT engineers, lawyers, architects, doctors and even massage therapists and estheticians who built a career in wellness and never looked back. What unites them is a commitment to bringing accessible luxury to the communities they serve. Behind every spa, there\u2019s a story.<\/em><\/p><h2><strong>Franchisee Eric Danver on Building Hand &amp; Stone\u2019s Largest Franchise Organization<\/strong><\/h2><p>Meet Eric Danver, a Hand &amp; Stone franchise owner and CEO of FGG Spa, LLC. With 63 spas across eight states, more than 1,800 employees and over $95 million in annual revenue, Eric is the largest franchisee in the Hand &amp; Stone system, and he\u2019s not done yet. He recently signed a new development agreement to open 13 more spas over the next 5-6 years, concentrated primarily in Florida, pushing his footprint past 75 locations on the way to a longtime goal of 100.<\/p><p>Eric\u2019s path to Hand &amp; Stone started decades before he signed his first franchise agreement, from an entry-level restaurant job through 25 years of building a Papa John\u2019s business from one store to 53. Below, he talks about that journey, how he built the largest operation in the Hand &amp; Stone system, and the faith and family that guide everything he does.<\/p><h3><strong>H&amp;S: Take us back to the beginning. How did you end up a Hand &amp; Stone franchisee?<\/strong><\/h3><p><strong>Eric: <\/strong>My franchising path really started at Domino\u2019s. I joined as a manager in training in 1989, and within a few years I was a regional manager running Staten Island stores. That\u2019s where I learned the fundamentals, how to read a P&amp;L, and understand the whole discipline of running a business. I carried that into franchising as a Papa John\u2019s operator starting in 1996, and grew that business from one store to 53 over the next 25 years.<\/p><p>During that time, my wife and I became Hand &amp; Stone clients and got to know the brand from the member side. The more I saw of the leadership, the more I wanted in, so when the chance to become a franchisee came along, it felt like a natural next step. We started small and very hands on. Two of my daughters opened our first spas in Virginia, and in the early days I was working the front desk myself. That\u2019s the best way to learn a business, from the ground up, and I wouldn\u2019t trade that experience for anything. Looking back, being a member first is really what sold me. I already witnessed how the brand treated its clients and staff long before I ever signed an agreement, and that gave me the confidence to jump into the wellness industry with Hand &amp; Stone.<\/p><h3><strong>H&amp;S: You spent 25 years building Papa John\u2019s locations. What did that teach you that you still use today?<\/strong><\/h3><p><strong>Eric: <\/strong>QSR is a tough business. The margins are thin, so you learn cost discipline that translates to any industry. I brought that same discipline into Hand &amp; Stone, which happens to be a higher volume, more profitable business, and it\u2019s served us well. The bigger lesson was about people. Your team is everything. You have to hire well, pay well and offer real benefits, including healthcare, PTO and a 401k with a match. You must also lead with action \u2013 not just your words.<\/p><h3><strong>H&amp;S: You just signed on to open 13 more spas, mostly in Florida. Why go so big in one state?<\/strong><\/h3><p><strong>Eric: <\/strong>Florida has always been a great market for us. It\u2019s the state with the most spas in our system, we\u2019ve got strong brand recognition there already, the labor pool for massage therapists is sound, and the population growth speaks for itself.<\/p><p>However, the deal is bigger than any one state. It\u2019s about my confidence in this brand. I\u2019ve watched Hand &amp; Stone grow from the inside for years, first as a client and now as a franchisee, and I keep investing because I believe in the leadership, the demand for what we offer and the runway of the brand. This agreement is a vote of confidence in where Hand &amp; Stone is headed, and it keeps us firmly in place as the largest operator in the system.<\/p><h3><strong>H&amp;S: You\u2019ve talked about a goal of reaching 100 Hand &amp; Stone spas. What\u2019s the strategy behind getting there?<\/strong><\/h3><p><strong>Eric: <\/strong>100 spas has been the target for a while now, and we\u2019re closer to it than ever. Some of that growth will come from new development, like the 13 units we just signed on for, and some of it will come through smart acquisitions where the fit is right. We\u2019ve built the infrastructure to support that kind of scale, with a strong training department, an experienced CFO and accounting team, and an operations team that knows how to bring new locations up to speed quickly. When we acquire a spa, we try to make as few changes as possible early on, because it takes time to earn the trust of a team that didn\u2019t necessarily choose us. Being the largest franchisee in the system gives us real advantages here too. We\u2019ve got the relationships, the systems and the track record to grow responsibly instead of just growing fast, and that\u2019s always mattered more to me than hitting a number.<\/p><h3><strong>H&amp;S: From working the front desk yourself to leading a team of 1,800 people, what\u2019s your approach to staffing and retention?<\/strong><\/h3><p><strong>Eric: <\/strong>It really is just fundamentals. Real benefits, showing up for your people, and being present when times get hard. I\u2019ve always said gratitude is an action word, you must show people they\u2019re valued, not just tell them. One thing I learned a long time ago is that job titles matter to a lot of people. When we struggled to fill assistant manager roles, we started calling the position manager in training instead, and the response changed completely. People want to see a path to growth and success, not just a job. With more than 1,800 employees, we\u2019re one of the largest employers in the entire Hand &amp; Stone system, so getting this right matters even more. We also believe strongly in promoting from within. Our VP of Training and Education started as an assistant manager at 19 years old. My daughter started as a spa associate at 17 and is now our VP of Operations. At the same time, we bring in outside talent and fresh perspective too, because you need both to keep growing.<\/p><h3><strong>H&amp;S: Your children work in the business alongside you. What\u2019s that like for you?<\/strong><\/h3><p><strong>Eric: <\/strong>It\u2019s one of the things I\u2019m most proud of. Three of my four kids, plus my daughter-in-law, all work in the business, and every one of them started in an entry-level role and earned their way up. They\u2019re where they are today because of how hard they\u2019ve worked, nobody was handed anything. Watching them grow in the business has been one of the highlights of my time with Hand &amp; Stone, and I\u2019m excited to keep watching their success.<strong>\u00a0<\/strong><\/p><p><img decoding=\"async\" class=\" wp-image-26815 alignnone\" src=\"https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/07\/159-225x300.jpg\" alt=\"Eric Danver &amp; family\" width=\"285\" height=\"380\" srcset=\"https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/07\/159-225x300.jpg 225w, https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/07\/159-768x1024.jpg 768w, https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/07\/159-1152x1536.jpg 1152w, https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/07\/159-1536x2048.jpg 1536w, https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/07\/159-scaled.jpg 1920w\" sizes=\"(max-width: 285px) 100vw, 285px\" \/>.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<img decoding=\"async\" class=\"wp-image-26810 alignnone\" src=\"https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/07\/254-300x209.jpeg\" alt=\"Franchisee Eric Danver and family\" width=\"510\" height=\"355\" srcset=\"https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/07\/254-300x209.jpeg 300w, https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/07\/254-1024x712.jpeg 1024w, https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/07\/254-768x534.jpeg 768w, https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/07\/254.jpeg 1320w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/p><h3><strong>H&amp;S: You also sit on Hand &amp; Stone\u2019s Franchise Advisory Council and Finance Committee. What draws you to that kind of involvement?<\/strong><\/h3><p><strong>Eric: <\/strong>I want to see this brand continue to be successful, grow and bring our services to more markets across the country. I\u2019m regularly talking to newer or prospective franchisees about the benefits of Hand &amp; Stone and sharing best practices, and honestly, the mentoring goes both ways. I learn something from almost every conversation. Being that involved keeps me close to what\u2019s happening across the system, not just in my own spas, and I think that\u2019s part of the responsibility that comes with being the largest franchisee in this brand.<\/p><h3><strong>H&amp;S: How does your company show up in the communities where you operate?<\/strong><\/h3><p><strong>Eric: <\/strong>We try to be there for our communities, whether that\u2019s supporting local requests and causes or showing up when things get hard. When Hurricane Helene hit Asheville, we supported our team and the community through that recovery. During the pandemic, we paid our managers through the closures and donated food to our team and our communities. These are our friends and neighbors, and it\u2019s important to do everything we can to support them. We provide a great service to the communities we serve, but we must show up in ways beyond that.<\/p><h3><strong>H&amp;S: What does FGG stand for, and why does that matter to you?<\/strong><\/h3><p><strong>Eric: <\/strong>FGG is For God\u2019s Glory. My faith is a big part of who I am and how I try to run this business, and that name is a daily reminder of that. It ties back to something I\u2019ve always believed, treat people the way you\u2019d want to be treated. I realized a long time ago that money alone was never going to make me happy. It\u2019s the relationships, and watching someone grow into a leader, that make this worth it. When you run a business that way, the growth follows.<\/p><h3><strong>H&amp;S: What would you tell someone considering becoming a Hand &amp; Stone franchisee?<\/strong><\/h3><p><strong>Eric: <\/strong>Do your due diligence and be honest with yourself about your strengths and weaknesses. I\u2019ve been very selective over my career and have only been involved with a couple of brands, and Hand &amp; Stone is the one I\u2019ve bet the most on. Part of that is the brand itself \u2013 featuring spa-industry leading average unit volumes, a growing footprint and real demand for what we offer. Part of it is also the support \u2013 a strong leadership team, training infrastructure and a corporate team that\u2019s genuinely invested in helping franchisees grow. I wouldn\u2019t have gone from one spa to where we are now if I didn\u2019t believe in that. Franchising with Hand &amp; Stone has been transformative for me and my family. It\u2019s given us the chance to build something together and to give back in ways I never expected. It takes dedication and discipline, but it can do the same for so many people.<\/p><p><em>Ready to bring accessible luxury wellness to your community? Visit <\/em><a href=\"https:\/\/handandstone.com\/franchise\"><em>handandstone.com\/franchise<\/em><\/a><em> and begin your franchising journey today.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hot Off The Stone is Hand &amp; Stone\u2019s monthly franchisee spotlight series. Each month we feature one of our franchisees, sharing the journey behind their ownership, their community and what drives them to show up every day for their teams and clients. Our network is made up of some of the most diverse owners in [&hellip;]<\/p>\n","protected":false},"author":956,"featured_media":26810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[],"class_list":["post-26809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spa-owner-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hot Off The Stone: Eric Danver on Building Hand &amp; Stone\u2019s Largest Franchise Organization<\/title>\n<meta name=\"description\" content=\"Hot Off The Stone is Hand &amp; Stone\u2019s monthly franchisee spotlight series. 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