{"id":27753,"date":"2026-10-26T20:43:12","date_gmt":"2026-10-26T20:43:12","guid":{"rendered":"https:\/\/handandstone.com\/franchise\/?p=27753"},"modified":"2026-10-26T20:43:45","modified_gmt":"2026-10-26T20:43:45","slug":"why-veterans-are-strong-candidates-for-spa-franchise-ownership","status":"publish","type":"post","link":"https:\/\/handandstone.com\/franchise\/blog\/why-veterans-are-strong-candidates-for-spa-franchise-ownership\/","title":{"rendered":"Why Veterans Are Strong Candidates for Spa Franchise Ownership"},"content":{"rendered":"<p>What&#8217;s next after military service? For <a href=\"https:\/\/handandstone.com\/franchise\/veteran-franchise-opportunity\/?srsltid=AU7gw4VgaYozavvawQmlnnL6PCn4yDAAqa9xqy7lqJ3Ns_b_KvB2FBL7\">veterans considering entrepreneurship<\/a>, the transition to civilian life can come with plenty of questions, especially when it comes to starting a business. Franchise ownership offers a way to pursue that next chapter with an established business model and ongoing guidance rather than starting from scratch.<\/p>\n<p>At Hand &amp; Stone Massage and Facial Spa, veterans can apply their experience in a growing wellness industry with the support of dedicated corporate teams, established operational systems and a <a href=\"https:\/\/handandstone.com\/franchise\/blog\/why-membership-based-franchises-appeal-to-growth-minded-owners\/?srsltid=AU7gw4VCxQVCj1v1jp9uSqciboA2KRbjc4EB6iLXk2-P9-oi1dNywQ6B\">membership-based business model<\/a>. This structure gives former service members a foundation for learning the business, building a team and navigating the responsibilities of spa franchise ownership.<\/p>\n<h2><strong>Why Military Experience Translates to Spa Franchise Ownership<\/strong><\/h2>\n<p>What skills do military veterans bring to franchise ownership? Many of the qualities developed during military service translate directly to operating a business, including:<\/p>\n<ul>\n<li>Leadership: Recruiting, developing and motivating employees while creating a culture of accountability.<\/li>\n<li>Operational discipline: Following established procedures and maintaining consistent service standards.<\/li>\n<li>Problem-solving: Making informed decisions and adapting when challenges arise.<\/li>\n<li>Long-term planning: Setting goals, managing resources and keeping teams focused on performance.<\/li>\n<\/ul>\n<p>These strengths can be especially valuable in a service-driven business like Hand &amp; Stone, where leading a team and delivering a consistent guest experience are central to daily operations.<\/p>\n<p>For a firsthand look at how military experience can translate into franchise ownership, meet Gregg Billy, a military veteran and Hand &amp; Stone multi-unit franchisee. His story offers prospective owners a look at how veterans can apply their leadership experience to building a business in the wellness industry.<\/p>\n<p>Watch Gregg&#8217;s story below to hear about his journey from military service to Hand &amp; Stone franchise ownership.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-27754\" src=\"https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/10\/video.png\" alt=\"Gregg Billy, a Hand &amp; Stone franchisee and military veteran\" width=\"1069\" height=\"598\" srcset=\"https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/10\/video.png 1069w, https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/10\/video-300x168.png 300w, https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/10\/video-1024x573.png 1024w, https:\/\/handandstone.com\/franchise\/wp-content\/uploads\/sites\/2\/2026\/10\/video-768x430.png 768w\" sizes=\"(max-width: 1069px) 100vw, 1069px\" \/><\/p>\n<h2><strong>Veteran Incentives That Support Franchise Ownership<\/strong><\/h2>\n<p>Hand &amp; Stone recognizes the experience veterans bring to franchising and offers financial incentives to help qualified former service members pursue business ownership.<\/p>\n<p>Through our participation in <a href=\"https:\/\/www.franchise.org\/franchise-opportunities\/hand-stone-massage-and-facial-spa\/\">VetFran<\/a>, Hand &amp; Stone offers eligible honorably discharged veterans a 20% discount on the initial franchise fee, representing potential savings of up to $9,900.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/mlstanton\/\">Hand &amp; Stone Chief Development Officer Matt Stanton<\/a> believes the connection between military experience and spa franchise ownership goes beyond operational discipline.<\/p>\n<p>In a recent interview with <a href=\"https:\/\/franchisemagazineusa.com\/military-veterans-franchising-perfect-fit\/\"><em>Franchise Magazine USA<\/em><\/a>, Stanton explained that Hand &amp; Stone is a people-focused business, where strong leadership directly influences the guest experience. Veterans often bring experience building teams, maintaining standards and identifying problems early, making those skills especially valuable in a service-driven environment.<\/p>\n<p>Stanton also emphasized the importance of strong franchisee training and established lender relationships in helping veterans transition into entrepreneurship. Alongside Hand &amp; Stone&#8217;s veteran incentive, these resources are designed to help qualified former serv<\/p>\n<p>ice members take their next steps toward business ownership.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/franchisemagazineusa.com\/military-veterans-franchising-perfect-fit\/\"><strong>Read Matt Stanton&#8217;s full interview: Why Military Veterans &amp; Franchising Are a Perfect Fit<\/strong><\/a><\/p>\n<p>Veterans are already building businesses within the Hand &amp; Stone system. U.S. Army veteran Anthony Nocito and his wife, Traci, are among the brand&#8217;s multi-unit franchise owners, demonstrating how military experience and entrepreneurial ambition can come together through spa franchise ownership.<\/p>\n<h2><strong>Is Franchise Ownership Your Next Mission?<\/strong><\/h2>\n<p>Leaving military service doesn&#8217;t mean leaving leadership behind. Spa franchise ownership offers a way to apply years of experience managing teams, following established systems and working toward long-term goals.<\/p>\n<p>Ready to explore your next opportunity? <a href=\"https:\/\/handandstone.com\/franchise\/get-franchise-info\/\">Fill out an inquiry form<\/a> to learn more about veteran incentives, investment requirements and available markets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s next after military service? For veterans considering entrepreneurship, the transition to civilian life can come with plenty of questions, especially when it comes to starting a business. Franchise ownership offers a way to pursue that next chapter with an established business model and ongoing guidance rather than starting from scratch. At Hand &amp; Stone [&hellip;]<\/p>\n","protected":false},"author":949,"featured_media":27756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Veterans Are Strong Candidates for Spa Franchise Ownership<\/title>\n<meta name=\"description\" content=\"Discover why veterans thrive in spa franchise ownership and how Hand &amp; Stone supports their transition with training and incentives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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