Hand & Stone franchise is thrilled to announce that we have been named an Entrepreneur 2025 Fastest-Growing Franchise! With a 17.2% increase in units over three years, we’re proud to consistently bring our best-in-class massage and facial spas to new markets throughout the United States and Canada.
Hand & Stone Massage and Facial Spa’s Recent Franchise Growth
Since the beginning of 2025, Hand & Stone Massage and Facial Spa has continued its impressive expansion into new markets through both multi-unit deals and single-location openings. For instance, Hand & Stone of Chester, a new location in Chesterfield County, VA, opened in March of 2025 with record-breaking memberships. Owner Mike Sanford successfully launched this unit with over 300 pre-opening memberships, finally offering advanced skincare and spa services to an eager new market.
This year, Hand & Stone’s franchise growth has spread throughout the country—from Rockville, MD to Tampa, FL, and beyond. Most recently, Texas entrepreneur Chandni Patel spearheaded the expansion of the Hand & Stone franchise in the Dallas, Fort Worth area with a three-unit deal agreement. Throughout Hand & Stone’s recent franchise growth, each franchisee has demonstrated a passion for bringing the gift of wellness and relaxation to their communities.
How to Thrive in the Spa Franchise Industry
At Hand & Stone, we know that the wellness and spa franchise industry is a competitive space—which is why we’re committed to helping each of our franchisees succeed as they grow in their respective markets. One of our most important keys to success is our dedication to customer satisfaction. Recently, Hand & Stone Massage and Facial Spa was awarded the CXCELLENCE Award in Customer Centric Culture by Service Management Group for 2024, as well as the 2025 Franchise Customer Experience Certification by the Franchise Customer Experience Institute. Hand & Stone franchise’s concerted efforts to address customer concerns have boosted satisfaction significantly, leading to the customer loyalty that powers our overall franchise growth and industry positioning as a fastest-growing franchise brand.
Hand & Stone’s Comprehensive Franchisee Support
Beyond high customer satisfaction, another key factor in Hand & Stone’s nationwide franchise growth is the brand’s elevated training and support process, which intentionally matches the elevated experience our franchisees then deliver to their clients. Each of our new franchisees joins the Hand & Stone corporate team in Trevose, PA, for one week to learn our company culture, operations & customer service, sales & marketing standards, and more. Our corporate trainers also spend five days at each new spa after opening, ensuring that everything about the business is running smoothly before launching new business owners into the spa franchise industry.
As a member of Entrepreneur’s 2025 list of Fastest Growing Franchises, Hand & Stone franchise is excited for a new era of franchise growth and development in the coming years. Looking forward, Hand & Stone Massage and Facial Spa will continue to open new locations in partnership with motivated, business-minded individuals passionate about wellness and exceptional customer service.
Ready to join one of today’s fastest-growing franchises?
Join Hand & Stone Massage and Facial Spa as we move forward with our franchise growth! Fill out our inquiry form to get started.
